“Think Before You Pink.”

“Any company can color merchandise pink or use a pink ribbon image, whether they donate all their proceeds to cancer charities or only a tiny percentage.” Or NONE. Or to iconic charities  who spend a pittance on research for a cure and far too much on their luxury lifestyles and brand promotion.

Do we sound like a broken record? Or are you new to this revelation (like my mammogram tech today. That’s right, my Molecular Breast Imaging (Nuclear) Mammogram Tech hadn’t heard what a crock Komen is. And how others abuse the pink ribbon and the sick, dying and dead women off of whom they shamelessly profit.

But don’t just take our word for it. Sarah Shemkus wrote a knock it out of the park article for the Boston Globe.

“It might seem like a no-brainer to throw a $10 pink water bottle in your shopping cart and support a good cause. But let me urge you in the strongest terms: Think before you pink. In many, if not most cases, your charitable impulses will be better served by a donation than by a purchase.”

I wrote her a thank you note. She deserved it. And women with cancer? They deserve better than to be used as pawns in corporate, retail and charitable greed.


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